socially marketing

socialmarkets.org is a Web project by yours truly, Allan Benamer, and Jeff Tuller designed to create a social capital market that will more effectively link together donor capital with nonprofit projects and case listings. Think of it as a NYSE for the nonprofit sector. Yes, I understand that that’s a controversial notion, but we believe that it has merit regardless of the excesses and market failures we’ve seen. We are looking for a better and more fundamentally open and transparent way to fund projects and case listings at nonprofits. We believe that a simple market based on concepts such as “social return on investment”, “user generated content”, “social networking” and “open APIs” can address issues of accountability and transparency so often harped upon in the mainstream press. And it can more clearly link what nonprofits do and what they’re funded for in a way never before imaginable.

Reach out to us, talk to us, we want to engage with all the stakeholders in our sector: philanthropists, nonprofits, and technologists. Jeff and I are in this for the long haul and we’re not going away. A limited set of wireframes for our project is available upon request.