How Can Nonprofits Use the Social Web During the “Giving Season”?
Thursday, November 8th, 2007I’m going to try to answer the question in the headline today as part of a deal I struck with Britt Bravo. Britt is serving as an alpha tester for socialmarkets and in return, I’m writing this post for the Net2 blog. Frankly, I’m not comfortable with this question because I’ve almost always hesitated to give people fundraising advice. So… take my advice with a grain of salt. Be aware my advice is really useful only to the very small nonprofit and not some humongous one like Red Cross. I’m going to put on my Executive Director hat now and tell you how I use it for socialmarkets. To tell you the truth, I don’t really use the “Social Web” if you define it solely in terms of Facebook or change.org. I don’t even use Causes on Facebook.
